Eye tracking reveals how scent impacts our purchase intention and visual attention

Tobii Pro
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September 21, 2016

To learn more about the impact scent has on our visual attention and memory, researchers in Sweden from Karlstad University’s CTF, Service Research Center, conducted an eye tracking study in downtown Stockholm with Tobii Pro and coffee roaster, Löfbergs. This video outlines the study and presents results on visual engagement, recall, and purchase intention.

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