Eye tracking in consumer research with Unilever
Unilever uses wearable eye tracking at their Customer Insight and Innovation Centre (CIIC) as a way of better understanding their target audiences. Tobii Pro Glasses 2 allows them to conduct efficient shopper and consumer research to gain valuable insights so they can better design their products and packaging,whilst also improving their in-store and online communications.
"Eye tracking is part of our DNA" Jeroen van der Kallen, Customer Insight and Innovation Manager Europe, Unilever
Read more about Tobii Pro Glasses click here: http://www.tobiipro.com/product-listing/tobii-pro-glasses-2/