Tobii Pro Glasses 2 is the world’s smallest, most natural, and easy-to-use wearable eye tracker. Marketers, designers, and academic researchers have used Pro Glasses 2 to broaden real-world insights in a wide range of studies— from in-store shopper and communication studies, to human factors and sports research. The Real-World Mapping tool, integrated into the Tobii Pro Glasses 2 Analyzer, dramatically reduces the time needed to analyze data. Pro Glasses 2 enables the synchronization of eye tracking with other biometric data streams and offers the possibility to build eye tracking into virtual reality headsets.