Display Advertising Eye Tracking Study

Tobii Pro
October 01, 2015
This eye tracking study of display advertising effectiveness shows how people observed web pages containing advertising elements in various display ad formats such as leader boards, big boxes, and skyscrapers, on an iPad vs. a desktop PC. Researchers used a Tobii X60 Eye Tracker and the Tobii Mobile Device Stand.

More information on Tobii Insight Services you will find here: http://www.tobii.com/eye-tracking-research/global/services/tobii-insight-projects/