Tobii Technology, commissioned by Clear Channel, conducted this study at a subway station to measure the impact of digital advertising through eye tracking. Tobii Glasses Eye Tracker was used to study how 40 travelers were affected by digital signage on their way to their respective trains.

Learn more about Tobii eye tracking solutions from here: http://www.tobii.com/en/eye-tracking-research/global/

More information on Tobii Insight Services you will find here: http://www.tobii.com/eye-tracking-research/global/services/tobii-insight-projects/