After graduating with a degree in Mathematics (University of Sheffield, UK), Tim traveled the world as a software developer, living and working in the US, Asia and Switzerland. He returned to university in 2005 to study Psychology and completed his PhD in visual neuroscience, decision making and aesthetic perception at Royal Holloway, University of London in 2010; where he continues to research and teach as he is an honorary research associate. In 2011, he co-founded Acuity Intelligence Ltd, which defined itself as a research company based on scientific principles, specializing in real-world applications of eye tracking, biometrics and cognitive neuroscience.

During his 7 years as Research Director, he led all research and development within the company, working with companies as diverse as P&G, Coca-Cola, Unilever, GSK, BAe Systems, Ralph Lauren, BskyB, Jaguar Land Rover, The Guardian, Premier Foods and Walt Disney Company to evaluate and optimize product and packaging design, digital media, mobile applications, interfaces and marketing strategy. He also oversaw the development of software solutions using eye tracking and biometrics, as well as the first dedicated eye-tracking analytics tool for VR. In 2018, Acuity was acquired by world-leading eye tracking manufacturer Tobii AB, where Tim continued to lead the UK research team before starting independent consultancy services in the field of visual neuroscience, for clients including Google, Church & Dwight and Walnut Unlimited.

Tim is a published researcher and award-winning educator and has developed and implemented neuroscience programs for a range of academic and commercial clients. Tim is a regular speaker on the conference circuit and has contributed to several TV and radio programs including Channel 4's The Secret Life of Buildings, C4's Embarrassing Bodies, BBC1's Secrets of the Sales and Radio 4's Design Dimension. He was a scientific advisor for the 2015 Toyota Tacoma "Go Out and Play: Fun Games" ad campaign and was awarded Paper of the Year at the Marketing Week Insight Show 2017 in London for his presentation on using eye-tracking to detect unconscious shopper behavior.