Optimizing media content engagement with Eye Tracking

Tobii Insight
November 09, 2017 glasses 2

Eye tracking data provides an in-depth look into the minds of consumers. This video outlines how attention data can be collected in dynamic environments including the home, or on the go - on multiple screens and devices. The insights obtained from eye tracking research help brands, marketers and advertisers on how consumers engage with their media content in people’s everyday life.