Two drawbacks to qualitative research are that out-of-context traditional interviewing can be unreliable and in-context “Think-Aloud” interviewing can be misleading. The Retrospective Think-Aloud Interview (RTA), a research method that only eye tracking can enable, provides a way to capture all of the detailed, second-by-second insights from a “Think-Aloud” while maintaining the unobtrusiveness of a traditional interview. Learn more about it in the video.