These gaze replays are from a shopper behavior study conducted by ET research in a supermarket with Tobii Glasses. The objective of the study was to evaluate how effectively placements and displays of the beer brand Borsodi were able to draw shoppers' attention. Tobii Glasses were used to explore the influence of in-store movement and walking direction on the visual attention paid to placements, displays and communication messages. The results demonstrated how hard-to-break habitual routes significantly impact gaze orientation.