Strålfors provides solutions to make customer communication more relevant across different print and digital channels. Tobii Insight Research Services helped Strålfors to build internal competence how to use eye tracking to optimize advertisement messages in invoices, web pages and mobile devices.

Eye tracking is a tool that helps Strålfors cooperate more closely with its clients and to build better relationships.

"The insights from the eye tracking studies are valuable for our clients. We see that they can enhance their communication with their customers, reduce the number of calls to customer services, and even sell more", Pekka Suomi, Project Director, Strålfors

More information about Tobii Insight Research Services you can find here: http://www.tobii.com/en/eye-tracking-research/global/services/tobii-insight-projects/