Eye tracking in reading behavior and media consumption research

Tobii Pro

In this video, Dr. Simone C. Ehmig, from the German Reading Foundation (Stiftung Lesen) in Mainz, explains how wearable eye tracking technology enables her to better understand reading behavior and media consumption. Tobii Pro Glasses 2 was used to study how young adults use written language in their everyday lives, including their reading, writing, media usage, and active participation in online media.