Winning attention with out-of-home advertising

The British destination media owner Limited space partnered with Tobii Pro’s Research Consultancy Tobii Pro Insight to conduct an eye-tracking study amongst retail destination visitors, aiming to gain a better understanding of the behaviour of their audiences and to evaluate the impact and effectiveness of different advertising formats in the retail space.

In this webinar, Researcher Alice Hitchcock from Tobii Pro Insight and Marketing & Brand Manager Samuel Maskell from Limited Space look back at the joint project and discuss:

- How to successfully conduct advertising research in an authentic real-world setting
- Which type of insights can be gained from an eye tracking study
- How these insights inform business decisions