Webinar Recording: How eye tracking insights improve retail store design

MRUX
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In this webinar, Jennifer Heuss, linguistic anthropologist and shopper insights expert, and Jon Ward, Commercial Director EMEA Tobii Pro, discuss how state-of-the-art shopper research informs and improves store design decisions. Illustrated with numerous examples they show how the integration of eye tracking not only delivers astonishing insights on consumer behavior but also creates true competitive advantage.

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