The Illusion of Time Saved: What Your Speedometer Isn't Telling You

Automotive
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June 03, 2025

Could redesigning your speedometer reduce risky driving? In this episode, Professor Ola Svenson discusses his research on speed perception and how a simple change-displaying time per kilometer instead of kilometers per hour-can significantly improve driver decision-making.​ Discover how a subtle design tweak can correct time-saving misjudgments and align driver behavior with real-world safety outcomes.

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